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Reddit, Inc.

Services-Computer Processing & Data Preparation·SAN FRANCISCO, CA·FY end 12/31·CIK 1713445
OverviewFinancialsCompensationGovernanceInsidersFilings

Board of Directors

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Risk-factor diff

FY 2025 10-K vs. FY 2024
+79 new79 removed

Net-new paragraphs in the most recent 10-K's Item 1A. Companies rarely add risk language without a real reason — additions here are often a leading signal of management concerns.

NEW · FY 2025

If we fail to increase or retain our user base, and in particular, our daily active uniques (“DAUq”), or if user engagement declines, our business, results of operations, financial condition, and prospects will be harmed.

NEW · FY 2025

The size of our user base and their level of engagement are critical to our success. Our financial performance has been, and will continue to be, significantly determined by our success in growing and retaining our user base so that we add Redditors, and those Redditors become daily users—more specifically, DAUq. We define a user whom we can identify with a unique identifier who has visited a page on the Reddit website, www.reddit.com, or opened a Reddit application at least once during a 24-hour period as a DAUq. DAUq is a user metric utilized by our management team. While it may be used to g…

NEW · FY 2025

become more frequent users of our platform. We also rely on initiatives like machine translation to drive growth in international DAUq, and the growth derived from this strategy may slow as we complete the roll out of machine translation to all major global languages.

NEW · FY 2025

we are unable to convert casual users who come to our platform through internet search engines or our marketing efforts into daily users;

NEW · FY 2025

Redditors have difficulty locating content, in their local language, that is interesting and relevant to them, particularly in their early experiences on our platform;

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Policies & disclosures

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